| YEAR | CANDIDATE | SLOGAN |
|---|---|---|
| 1840 | William Henry Harrison | Tippecanoe and Tyler Too |
| 1844 | James K. Polk | 54-40 or Fight |
| 1844 | James K. Polk | Reannexation of Texas and Reoccupation of oregon |
| 1844 | Henry Clay | Who is James K. Polk? |
| 1848 | Zachary Taylor | For President of the People |
| 1856 | John C. Fremont | Free Soil, Free Labor, Free Speech, Free Men, and Fremont |
| 1860 | Abraham Lincoln | Vote Yourself a Farm |
| 1864 | Abraham Lincoln | Don't Swap Horses in the Middle of the Stream |
| 1884 | Grover Cleveland | Blaine, Blaine, James G. Blaine, The Continental Liar from the State of Maine |
| 1884 | James Blaine | Ma, Ma, Where’s my Pa, Gone to the White House, Ha, Ha, Ha |
| 1888 | Benjamin Harrison | Rejuvenated Republicanism |
| 1896 | William McKinley | Patriotism, Protection, and Prosperity |
| 1896 | William McKinley | Good Money Never Made Times Hard |
| 1900 | William McKinley | A Full Dinner Pail |
| 1916 | Woodrow Wilson | He Kept Us Out Of War |
| 1920 | Warren G. Harding | Return to Normalcy |
| 1920 | Warren G. Harding | Cox and Cocktails |
| 1924 | Calvin Coolidge | Keep Cool With Coolidge |
| 1928 | Herbert Hoover | A Chicken in Every Pot and a Car in Every Garage |
| 1952 | Dwight Eisenhower | I Like Ike |
| 1956 | Dwight Eisenhower | Peace and Prosperity |
| 1960 | Richard Nixon | For the Future |
| 1964 | Lyndon B. Johnson | The Stakes are too High for You to Stay at Home |
| 1964 | Barry Goldwater | In your Heart you Know he’s Right |
| 1968 | Richard Nixon | Nixon's the One |
| 1976 | Gerald Ford | He’s Making us Proud Again |
| 1976 | Jimmy Carter | Not Just Peanuts |
| 1976 | Jimmy Carter | A Leader, For a Change |
| 1980 | Ronald Reagan | Are you better off than you were four years ago? |
| 1984 | Ronald Reagan | It’s Morning Again in America |
| 1984 | Walter Mondale | America Needs a Change |
| 1988 | George Bush | Kinder, Gentler Nation |
| 1992 | Bill Clinton | Don’t stop thinking about tomorrow |
| 1992 | Bill Clinton | Putting People First |
| 1992 | Ross Perot | Ross for Boss |
| 1996 | Bill Clinton | Building a Bridge to the 21st Century |
| 1996 | Bob Dole | The Better Man for a Better America |
| 2000 | Al Gore | Prosperity and Progress |
| 2000 | Al Gore | Prosperity for America's Families |
| 2000 | George W. Bush | Compassionate Conservatism |
| 2000 | George W. Bush | Leave no Child Behind |
| 2000 | George W. Bush | Real Plans for Real People |
| 2000 | George W. Bush | Reformer With Results |
| 2000 | Ralph Nader | Government Of, By, and For the People...Not the Monied Interests |
| 2004 | John Kerry | Let America be America Again |
| 2004 | George W. Bush | Yes, America Can! |
| 2008 | John McCain | Country First |
| 2008 | Barack Obama | Change We Can Believe In |
| 2008 | Barack Obama | Change We Need |
| 2008 | Barack Obama | Hope |
| 2008 | Barack Obama | Yes We Can! |
| 2012 | Barack Obama | Forward |
| 2012 | Mitt Romney | Believe in America |
| 2016 | Donald Trump | Make America Great Again |
| 2016 | Hillary Clinton | I'm With Her |
| 2016 | Hillary Clinton | Stronger Together |
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