"Le bon prix, le bon choix" (1989–1994)
"Unis, les hommes sont plus forts" (1989–1994)
"À deux pas de chez vous" (1975–1989)
"U, les nouveaux commerçants" (années 1990)
"U, le commerce qui profite à tous" (2011–2015)
Système U is a French symbol group retailers cooperative, comprising about eight hundred independent hypermarkets and supermarkets, headquartered in the Parc Tertiaire SILIC in Rungis, France. It owns the trademarks Hyper U, Super U, Marché U and Utile, which are used by its members.
Système U’s slogan is “U Commerçants autrement”
A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.
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