1949–2007: "E. Leclerc, de meilleurs achats chaque jour"
2007–2019: "Chez E. Leclerc, vous savez que vous achetez moins cher"
2019–2020: "Tout ce qui compte pour vous existe à prix E.Leclerc"
2020–2021: "Chez E. Leclerc, vous savez que vous achetez moins cher"
2021–2022: "E. Leclerc défend votre pouvoir d'achat"
2022–present: "Défendre tout ce qui compte pour vous"
E.Leclerc is a French retailers' cooperative and hypermarket chain, headquartered in Ivry-sur-Seine. E.Leclerc was established on 1 January 1948 by Édouard Leclerc in Brittany.
E.Leclerc’s slogan is “Défendre tout ce qui compte pour vous”
A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.
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