The world’s favourite cigarette. (1975)
Discover gold. (1988)
Discover your gold. (1993)
Simply gold. (1995)
Discover metal. (2003)
No spirit – no glory. (2003)
Benson & Hedges is a British brand of cigarettes owned by American conglomerate Altria.
Benson & Hedges’s slogan is “Discover metal.”
A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.
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