Uniquely Singapore.
Surprising Singapore.
Live it up in Singapore!
The Singapore Tourism Board (Chinese: 新加坡旅游局) is a statutory board under the Ministry of Trade and Industry of Singapore, tasked to promote the country's tourism industry.
Singapore Tourism Board’s slogan is “Surprising Singapore.”
A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.
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