A world in miniature. (1978)
Discover – The New Zealand way. (1994)
A different down under. (1995)
Discover the world’s warmest welcome. (2000)
100% pure New Zealand. (2007)
What do you say UK. (2008)
New Zealand’s slogan is “What do you say UK.”
A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.
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