World leaders in rolling bearings. (1971)
Bearings – And much more. (1979)
We ease the friction of mechanical movement. (1982)
The exact bearing. (1985)
Real conditions. Real solutions. (2001)
Helping your world run smoother. (2001)
The power of knowledge engineering. (2007)
AB SKF is a Swedish bearing and seal manufacturing company founded in Gothenburg, Sweden, in 1907.
SKF’s slogan is “The exact bearing.”
A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.
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