Focus on your feelings. (2003)
For your precious moments. (2003)
Pix your life. (2011)
Pentax is a brand name owned by Hoya Corporation and used under license by the Japanese multinational imaging and electronics company Ricoh for DSLR cameras, lenses, sport optics (including binoculars and rifle scopes), and CCTV optics.
Pentax’s slogan is “Pix your life.”
A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.
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