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More smart, more safe, Mortein.
Mortein is an Australian brand of household insecticide owned by the British company Reckitt.
Mortein’s slogan is “More smart, more safe, Mortein.”
A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.
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