What a light soup should be.
Progresso. A taste of the good life!
Discover the better taste of Progresso.
Make it Progresso. or make it yourself.
Wherever you are, a taste of the good life.
Loaded with vegetables. Packed with taste.
Progresso’s slogan is “A taste of the good life!”
A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.
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