Red passion.
Nothing less.
Reflection on art.
A splash of colour.
Freshen up with style.
Life is sweet, life is bitter
The unique spirit. Not for the faint hearted.
Red bitterness. The unique spirit. Not for the faint hearted.
Campari is an Italian alcoholic liqueur.
Campari’s slogan is “Life is sweet, life is bitter”
A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.
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