Your safe way to the perfect tan. (1983)
The colour you want to be. (1985)
Take the hassle out of looking good. (2002)
Your equipment. (2002)
Tested in the Sahara. (2003)
Each application is like a day in the sun. (2006)
Life is better in the sun. (2008)
For face and body – Dial your perfect colour. (2009)
Piz Buin provides sun lovers with suncare solutions that achieve the perfect balance between strong protection and a beautiful tan.
Piz Buin’s slogan is “Life is better in the sun.”
A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.
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