Food shops of the John Lewis Partnership. (1994)
Altogether better value. (1995)
Where service is second nature. (1996)
Price commitment. (1999)
Quality food honestly priced. (2002)
The best of everything this Christmas. (2004)
Everyone deserves quality food. Everyone deserves Waitrose. (2009)
Waitrose & Partners (formally Waitrose Limited) is a brand of British supermarkets, founded in 1904 as Waite, Rose & Taylor, later shortened to Waitrose.
Waitrose’s slogan is “Quality food, honestly priced.”
A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.
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