Shockingly low prices. (1997)
Best quality – best prices – checkout your store now! (2002)
Where quality costs less! (2003)
Quality shopping at Lidl. (2004)
Spectacular low prices at Lidl. (2004)
Gardening for less. (2005)
Lidl brand quality is cheaper. (2006)
Quality products – Cheap prices. (2006)
Quality products – Cheaper prices. (2006)
Discover luxury for all. (2007)
Lidl is a leading European food and retail company with over 11,000 stores worldwide.
Lidl’s slogan is “Big on quality, Lidl on price”
A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.
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