For all Life's Moments ( in 2022 )
Never Knowingly Undersold. ( since 1925 )
John Lewis & Partners is a chain of high-end department stores operating throughout the United Kingdom.
John Lewis’s slogan is “Never Knowingly Undersold.”
A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.
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