Driven by Passion.
Racing since 1911.
Mediocrity is a sin.
Beauty is not enough.
Power for your control.
The Mechanics of Emotion
The family car that wins races.
It's not a car, it's an Alfa Romeo.
Without heart we would be mere machines.
Alfa Romeo Automobiles S.p.A. is a luxury car manufacturer, founded by Frenchman Alexandre Darracq as A.L.F.A. on 24 June 1910, in Milan.
Alfa Romeo’s slogan is “The Mechanics of Emotion”
A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.
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