Give your back a lift.
IVAR (also known as IVAR Backpacks and IVAR Packs) is a brand of backpacks known for their patented main-compartment ergonomic shelving design.
Ivar’s slogan is “Give your back a lift.”
A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.
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