Good for life. (2000)
Welcome to a new world of health. (2001)
Good for the heart and good for life. (2003)
Food that shows you care, value you’ll love – always. (2004)
Good for the immune system. Good for life. (2006)
That’s why vets recommend us. (2006)
There’s ordinary dog food. And there’s Iams. (2007)
For life. (2007)
Recommended by vets. (2008)
There’s ordinary cat food. And there’s Iams. (2008)
Iams’s slogan is “That’s why vets recommend us.”
A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.
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