No lingering odor
Discover the Difference.
80% less secondhand smoke.
If you want to know, you’ve got to go.
A cigarette that may present less risk of cancer, chronic bronchitis and possibly emphysema
Eclipse is an American cigarette brand that was developed and marketed by R.J. Reynolds Tobacco.
Eclipse (cigarette)’s slogan is “80% less secondhand smoke.”
A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.
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