Smart choice.
This is your beer.
Live life to the full.
Live life to the Ultra.
This Is Basically Water
Live fit. Live fun. Live ultra.
Lose the carbs. Not the taste
It's only worth it if you enjoy it
Brewed for those who go the extra mile.
Michelob Ultra is a Light Lager style beer brewed by Anheuser-Busch.
Michelob Ultra’s slogan is “Smart choice.”
A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.
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