Beer at its purest.
Japan's prime brew.
Joy brings us together
Brewed with ruthless inefficiency.
Kirin Ichiban is a Japanese lager beer brewed by the Kirin Brewery Company using a single wort brewing process that extracts the purest and most flavorful part of the ingredients.
Kirin Ichiban’s slogan is “Beer at its purest.”
A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.
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