And you thought Downy was only a fabric softener. (1973)
The April fresh smell of Downy. Your family’s bound to notice. (1973)
A noticeable improvement. (1975)
Feels much more than just in your clothes. (2003)
It’s a beautiful feeling. (2005)
Feel more. (2010)
Forever downy. Forever young. (2013)
Downy is an American fabric softener brand owned by Procter & Gamble that was introduced in 1960. It's also known as Lenor in Europe, Russia, Taiwan, and Japan.
Downy’s slogan is “Feel more.”
A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.
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