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Dickies. A legend in work.
Hard working - hard wearing since 1922.
Williamson-Dickie Manufacturing Company, more commonly referred to as Dickies, is an American company headquartered in Fort Worth, Texas that manufactures and sells work-related clothing and other accessories, including back packs, steel-toe boots, and belts.
Dickies Workwear’s slogan is “A legend in work.”
A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.
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