Fly the future – Fly the flag. (1976)
We care! (1979)
We’ll take more care of everything. (1979)
We’ll take more care of you. (1979)
Fly the British way. (1982)
Britain’s highest flying company. (1985)
The world’s favourite airline. (1989)
21st century air travel. (2000)
Official airline of the England team. (2002)
It’s better to be there. (2002)
British Airways (BA) is the flag carrier and the largest airline in the United Kingdom based on fleet size, or the second largest, behind easyJet, when measured by passengers carried.
British Airways’s slogan is “ Fly the British way. ”
A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.
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