World leader in jet travel. (1958)
Speeds the export drive. (1961)
You’re someone special by BOAC. (1961)
All over the world BOAC takes good care of you. (1962)
Takes good care of you businessmen! (1968)
All the 747 needed was BOAC service. (1971)
Fly 747 direct to Australia. (1971)
British Overseas Airways Corporation (BOAC) was the British state-owned airline created in 1939 by the merger of Imperial Airways and British Airways Ltd.
BOAC’s slogan is “Takes good care of you businessmen!”
A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.
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